Cookie Policy
Last updated: 15 August 2026
This Cookie Policy explains how Pete Gawtry Fitness uses cookies and similar technologies on pg-fitness.co.uk and its subdomains (including online.pg-fitness.co.uk). It sits alongside our Privacy Policy, which explains how we handle your personal data more generally.
The data controller is Peter Gawtry, trading as Pete Gawtry Fitness (sole trader), Suite 1, Arena Business Park, Tarn Lane, Leeds, LS17 9BF. ICO registration: ZC177088. If you have any questions, email pete@pg-fitness.co.uk.
What cookies are
A cookie is a small text file that a website asks your browser to store on your device. Cookies let a site remember things between pages and visits — for example, that you are part-way through a checkout. "Similar technologies" covers things like local storage and tracking pixels that do a comparable job. Throughout this policy we say "cookies" to mean all of them.
Cookies are not all the same. Some are essential to make a site work. Others are optional and only run if you say yes — for example, cookies that measure how the site is used, or that support advertising.
What we use right now
At the moment this site sets only strictly necessary (essential) cookies. We set no analytics cookies and no marketing cookies, we run no advertising pixels, and we will not add any without your consent.
We do count page views, without a cookie. The home page and our main entry and enquiry pages — things like /app, /prices, /contact and the plan forms — send us a small beacon when a real browser loads them. It carries two fixed words: which page it was, and one of six coarse arrival buckets (direct, internal, search, social, AI, other) worked out inside your browser, so the address of the page you came from never leaves your device. On the multi-step forms it also counts which step people reach — never what anyone types. There is no cookie, no local storage, no identifier and nothing added to any URL. Your IP address is used only as a rate-limit key held in memory for 120 seconds and is never stored. Because it identifies nobody and stores nothing on your device, it needs no consent under PECR.
Third-party content we embed. This site is not cookie-free at the edges, and you should know where. Our footer embeds a Google map of the studio, and a few older blog posts embed YouTube videos. When that content loads, your browser connects to Google, which receives your IP address and can set its own cookies on its own domains under Google's privacy policy. We get nothing from it. If you would rather they never load, block third-party cookies in your browser or use a content blocker — the rest of the page works normally without them.
A note on payments: our checkout uses Stripe, which is redirect-based — you are sent to Stripe's secure pages to pay. Any cookies Stripe sets during that process are set by Stripe on its own pages to process your payment securely and prevent fraud, and are covered by Stripe's own privacy and cookie notices. They are not advertising cookies.
Categories of cookies
| Category | What it does | Consent needed? | Used on this site today? |
|---|---|---|---|
| Strictly necessary (essential) | Make the site work and keep it secure — for example, remembering your session, supporting the secure checkout flow, and keeping pages loading reliably. The site cannot function properly without these. | No — these are exempt under PECR because they are essential to provide the service you have asked for. | Yes |
| Analytics | Help us understand how visitors use the site (which pages are visited, on what kind of device, from which country) so we can improve it. The data is aggregated and not used to identify you personally. | Yes — only set if you accept. | No (not currently used) |
| Marketing | Used to measure and support advertising, for example a Google or Meta advertising pixel. These can build a picture of your interests across sites. | Yes — only set if you accept. | No (not currently used) |
| Third-party embedded content | Content served by another company inside our pages — the Google map in the footer and YouTube videos on a few blog posts. Google may set its own cookies when that content loads, and receives your IP address. | Not set by us. Blocked if you block third-party cookies in your browser. | Yes |
If we add analytics or advertising in future
If we later add Google Analytics 4 or any advertising tags, they will be blocked until you consent. We will use Google Consent Mode v2 so that no analytics or advertising cookies fire before you have made a choice, and a clear "Accept all" / "Reject all" banner with equal prominence will appear, plus a preferences panel where you can turn analytics and marketing on or off independently. We will update this policy and its "Last updated" date before any such change goes live.
How to control cookies
You are in control:
- On this site: when optional cookies are in use, you can accept or reject them, or change your choice at any time, through the cookie banner and preferences link. Rejecting optional cookies will not stop the site from working.
- In your browser: every major browser lets you block or delete cookies. Search your browser's help for "manage cookies". Note that blocking strictly necessary cookies may stop parts of the site, such as checkout, from working.
- Withdrawing consent: if you have accepted optional cookies, you can withdraw that consent at any time — it is as easy to say no as it was to say yes.
The law we rely on
Our use of cookies is governed by the Privacy and Electronic Communications Regulations (PECR), which work alongside the UK GDPR. Under PECR we may use strictly necessary cookies without your consent, but we must get your consent before setting any non-essential cookies (such as analytics or marketing). Where a cookie also involves processing your personal data, the UK GDPR applies as well — see our Privacy Policy for the legal bases we rely on and your rights.
Changes to this policy
We will update this page whenever our use of cookies changes. The "Last updated" date at the top always tells you when it last changed.
Questions and complaints
For anything cookie- or privacy-related, email pete@pg-fitness.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113.