Recover four days a year per person and you cover what this costs to run — from year two.

Your people lose 49.7 productive days each to poor health. I need eight percent of that back. Not an app and not a gym discount — your company's own fitness league, coached by me, with a champion crowned every month. £1,500 a month for a team of 30, plus a one-off £2,000 setup. From year two, about £11.50 per employee, per week, with a real coach running it, not a dashboard.

3+1+1Sessions per week, per employee
£1,500/moTeam of 30, all in
1 medalEvery month. A real one.
★★★★★5.0 on Google
★★★★★70 five-star reviewsread them all →

Your absence report is showing you a fraction of the problem.

Sick days are the part you can see. Depending on whose count you use, that is 4.4 days per worker across the whole labour market (ONS), or 9.4 days per employee in the average organisation (CIPD’s survey of 1,100 HR professionals) — the highest that figure has been, against 5.8 before the pandemic.

That number is real, and it is nowhere near the whole cost. Once you count the people who are at their desk but running on empty — the ones who came in with a migraine, who haven't slept properly in a fortnight, who are managing a bad back through a full day of meetings — the figure is 49.7 productive days per employee. Whichever absence number you started from, you are looking at somewhere between a tenth and a fifth of the real cost.

The gap between recorded sickness absence and productive time lost A common-zero comparison of 9.4 recorded sickness absence days with 49.7 productive days lost per employee per year. The latter comprises 43.6 days of presenteeism and 6.1 days of formal absence. THE GAP · DAYS PER EMPLOYEE PER YEAR WHAT GETS RECORDED IS NOT WHAT GETS LOST Same zero. Same unit. Two very different views of the working year. 0 9.4 SICKNESS ABSENCE what HR records 49.7 PRODUCTIVE DAYS LOST 43.6 presenteeism 6.1 TOTAL PRODUCTIVE LOSS formal absence + presenteeism 5.3× THE RECORDED FIGURE COMMON ZERO · LINEAR SCALE

The gap · days per employee per year

What gets recorded is not what gets lost

Same zero, same unit, same scale. Two very different views of the working year.

Sickness absencewhat HR records

9.4

Total productive lossabsence + presenteeism

49.7

6.1 formal absence · 43.6 presenteeism

5.3×the figure your absence report shows you

Common zero · linear scale

Sources: ONS, 2025 (4.4 days per worker) · CIPD Health and Wellbeing at Work, 2025 (9.4 days per employee) · Britain's Healthiest Workplace, run by Vitality with RAND Europe, Cambridge and Mercer (49.7 total productive days lost). Two different measures, shown together deliberately.

Deloitte price the presenteeism half of it at roughly £24bn of the £51bn a year that poor mental health costs UK employers. It is the largest single component, and it is the one no absence policy has ever touched.

Two colleagues working at a laptop in a bright office
The expensive part of poor health rarely calls in sick. It turns up, sits down, and gets about half as much done.

Two causes take three-quarters of the days.

It is worth being precise about why people are off, because it decides what an employer can sensibly do about it. The Health and Safety Executive counts 40.1 million working days lost a year to work-related ill health and workplace injury.

Two things take most of it: 22.1 million days to stress, depression or anxiety, and 7.1 million to musculoskeletal problems — backs, necks, shoulders, knees.

Where UK working days were lost in 2024 to 2025 One hundred tiles represent the 40.1 million working days lost. Fifty-five tiles represent stress, depression or anxiety, eighteen represent musculoskeletal conditions, and twenty-seven represent all other causes. WHERE THE DAYS GO · UK · 2024/25 MORE THAN HALF IS MENTAL ILL HEALTH 40.1 MILLION DAYS lost to work-related ill health and injury 1 TILE = 1% Area and count both encode share. 55% STRESS / DEPRESSION / ANXIETY 22.1m days 18% MUSCULOSKELETAL 7.1m days 27% ALL OTHER 10.9m days 100 TILES · EXACT PERCENTAGE SPLIT

Where the days go · UK · 2024/25

More than half is mental ill health

One tile is one per cent of the 40.1 million days.

40.1mworking days lost to work-related
ill health and injury
55%Stress, depression or anxiety22.1m
18%Musculoskeletal7.1m
27%All other10.9m

100 tiles · exact percentage split

Source: HSE, Summary statistics for Great Britain, 2024/25 — Accredited Official Statistics. Percentages are of the 40.1m total.

On the musculoskeletal half — specifically low back pain — this stops being an association and becomes a clinical recommendation.

NICE guidance to the NHS on low back pain is to “consider a group exercise programme” — not as a lifestyle note at the end of the leaflet, but as management of the condition. Underneath it sits a Cochrane review of 249 trials and more than 24,000 people, which found exercise reduced pain by around 15 points on a 100-point scale against no treatment or usual care.

For low back pain, exercise isn’t the alternative to treatment. It is what the national guideline recommends.

The bigger half of that chart — stress, depression and anxiety — is not something a training programme treats, and I’m not going to borrow the evidence from the other half and pretend it is. My side of that one is narrow and unglamorous: a fixed appointment in the week, other people in the room, and something to be good at that isn’t work. Worth having. Not a treatment, and not what I’d ask you to buy this on.

Offices produce those backs for unexciting reasons: hours in one position, with almost none of the loading the muscles that hold a spine steady are supposed to get. The usual employer answer is equipment — a chair assessment, a standing desk, a footrest. All fine, and all aimed at making the sitting less bad rather than at the thing that changes the outcome. A better chair doesn’t load anything.

That is why two of every five sessions in the programme are desk-mobility work and the strength sessions lead the week. It is the unglamorous version on purpose.

To be clear about the limits: this is training, not treatment. Back pain with numbness, weakness, or pain that wakes someone at night belongs with a clinician first, and I’d say the same to any of my own clients. What a programme is for is the ordinary, mechanical, recurring trouble that people have learned to work around — which is the kind the exercise evidence is about.

The full research behind all of this — the sources, the numbers, and the parts of it I think are oversold — is written up here: Your wellbeing budget isn’t the problem. The turnout is.

You're probably not under-providing. Nobody's turning up.

The average UK employer already runs 47 separate wellbeing measures. Cycle schemes, EAP lines, gym discounts, apps, webinars, a mental-health first-aider.

A quarter of staff use them. Of the people who do, 85% say they help. So the support works. It just doesn't reach anyone.

The turnout gap in employer health benefits One hundred employees are represented in four equal lanes of twenty-five. Only one lane passes through the benefits threshold. Of the twenty-five who use any measure, eighty-five percent say it was useful. Employers offer approximately forty-seven measures. THE TURNOUT GAP THE PROGRAMMES WORK. THE TURNOUT DOESN’T. Four equal groups approach the offer. Only one group uses anything. 100 EMPLOYEES 4 GROUPS × 25 ≈47 HEALTH MEASURES OFFERED 75 STOP HERE 25 IN 100 USE ANY 85% OF USERS SAY USEFUL THE VALUE IS ALREADY THERE. THE COMMERCIAL PROBLEM IS GETTING PEOPLE THROUGH. EACH MARK = 1 EMPLOYEE · EXACT 25/100 SPLIT

The turnout gap

The programmes work. The turnout doesn’t.

One mark is one employee. Roughly 47 health measures are on offer to all of them.

25Use any of what is offeredin 100
75Never touch itin 100
85%of the people who do use something say it was useful. The value is already there.

Each mark = 1 employee · exact 25/100 split

Source: Britain's Healthiest Workplace, 2023. 47 interventions offered on average; 25% take-up; 85% of users found them useful.

A benefit nobody opens returns nothing, whatever it cost.

This is the whole game. Every platform in this market sells you access — a network of 110,000 gyms, a library of 50,000 classes, an app with a step counter. Access has never been the bottleneck. Turning up is.

A diverse office team of mixed ages talking around a table
Forty-seven things on offer. Three-quarters of this room using none of them.

Your team is already losing 49.7 productive days each. Recovering just four of them back — eight percent — is the break-even point from year two: at a £150 working day that’s £600 per employee per year, or £11.50 a week, covered. Year one also carries the one-off £2,000 setup, so full break-even in year one is closer to four and a half days.

Break-even value from productive days recovered Two straight lines show annual value recovered per employee from zero to five productive days. At one hundred and fifty pounds per day, five days equal seven hundred and fifty pounds. At two hundred and fifty pounds per day, five days equal one thousand two hundred and fifty pounds. BREAK-EVEN · NOT AN ROI CLAIM HOW MANY PRODUCTIVE DAYS HAVE TO COME BACK? Find your annual programme cost per employee on the left; read across, then down. £0 £250 £500 £750 £1,000 £1,250 VALUE RECOVERED / EMPLOYEE / YEAR £1,250 AT £250 / DAY £750 AT £150 / DAY £250 £500 £750 £1,000 £150 £300 £450 £600 0 1 2 3 4 5 PRODUCTIVE DAYS RECOVERED PER EMPLOYEE → RECOVERED VALUE = DAYS RECOVERED × VALUE OF A PRODUCTIVE DAY NO ROI MULTIPLE ASSUMED

Break-even · productive days per person

How far the needle has to move

Against 49.7 productive days lost, this is the entire ask.

Recover 4 daysof the 49.7

4 days = 8% · the other 45.7 are still lost

£600a year per personat £150 a day
£1,000a year per personat £250 a day

Put your own day rate in. A fair starting point is salary ÷ working days.

Illustrative break-even frame, not a forecast

The £150 working day is deliberately conservative: ONS median full-time pay was £39,039 in April 2025, roughly £172 a day before employer NI and pension. Put your own day rate in — if your people are worth more than £150, it pays back faster.

What your team gets that an app can't give them.

Wellhub and ClassPass give your staff access to gyms. Challenge apps give them a step counter and a dashboard, and sell the "head coach" as a paid extra. I've looked hard and I haven't found anyone else in the UK doing this: a named, award-winning coach running your company's own league, in his own app, with real programmes behind it. If you find someone, tell me — I'd genuinely like to see it. That's the product.

01

One coach. One standard.

Your entire team is coached by the same award-winning UK PT, not 200 different freelancers on a marketplace. Consistent quality, consistent culture, consistent results.

02

Desk-mobility built in

Two of every five weekly sessions are 10-15 minute desk-mobility programmes. Lower back, neck, shoulders, hips, exactly what 8 hours at a screen wrecks.

03

Anonymised data for HR

You see a delivery report — sessions delivered, sessions cancelled and seats under contract. You don't see individual employee data, and no participation or attendance percentages are produced at all: on a staff list you can read by name, those work back to individuals. Your staff know that. Higher engagement, GDPR-safe.

A healthy, energised team collaborating in a bright modern office
Fit, healthy professionals in a meeting in a plant-filled office
Colleagues working together at a laptop

Healthier, more energised teams, that's the goal, and what your staff become.

3 + 1 + 1.
Built for office bodies.

Strength training is an important part of long-term health — particularly for maintaining strength, muscle and bone as people age, alongside the metabolic and cognitive benefits linked to regular exercise generally. So it leads every plan. Around it I add the right amount of conditioning and mobility. Your team isn’t training for a bodybuilding show — they’re building a body that feels better at 5pm than it did at 9am, and still does in twenty years.

The result: a balanced, strength-first week any employee can stick to, regardless of starting fitness, age, or whether they've ever set foot in a gym.

  • 2 × Strength sessions 30-40 min full-body strength. Done at the gym, home, or hotel. Beginner-safe progressions.
  • 1 × Conditioning 20-minute intervals. Movement-friendly, no running required. Burns the calorie debt.
  • 2 × Desk-mobility 10-15 min reset routines. Doable in office wear. Designed for screen-bound staff.
  • Plus: your company league Every session and habit scores points. Weekly table drops, a monthly champion with a real medal, one season champion a quarter.

Make getting healthy
a game they want to win.

This is the same engine behind the PG League my own clients compete in, built for your company. Every healthy thing your team does, a coached workout, a run, 10,000 steps, a swim, a proper night's sleep, water, their supplements, earns points. The table drops fresh every Monday. Each month one person is crowned champion and gets a real medal, and one name takes the whole season every quarter. It turns "I should get healthier" into "I'm not losing my streak."

Pete Gawtry FitnessMeridian Team Move Score · June 2026
Sample board · illustrative data. See it in your brand
Person of the Month · sample
SM

Sarah Mitchell

Sales · showing her name (opted in) · 21-day streak

21-day streak 14 workouts 312k steps 96% habits hit
612Move Score

The board

This month · closes in 8d
01
Sarah MitchellSales
Verified
612 Leader
02
James O.Operations
Verified
588 2 -24
03
P.P.Marketing · initials only
Verified
561 1 -51
04
Aisha K.Finance
Verified
540 3 -72
05
T.W.People team · initials only
Verified
522 -90
06
D. ReyesEngineering
Verified
498 4 -114
07
L.H.Customer Success · initials only
Verified
471 2 -141

Sample team board, illustration only. Taking part is always voluntary. Names show as initials by default; staff opt in to show their full name (like Sarah, above) or opt out entirely. HR only ever sees the anonymised totals below, never an individual's data. Fully GDPR-compliant, and every health message stays within UK advertising rules.

What HR actually sees, aggregate only, never an individual
84%Team taking part
438Avg Move Score
1,240Healthy actions logged
18Day team streak

Everything that gets them moving counts.

No single "workout-only" metric that punishes a 55-year-old who walks and swims. We score every healthy action, then weight it by how much we can verify it, so the points are real and the board can't be gamed.

Coached workoutTicked off in the app, coach-verified50pts
Run · ride · swim30 min, photo-logged or from your phone25pts
10,000 stepsFrom your phone's step count20pts
Progress photo / weigh-inSelf-logged with a photo15pts
7+ hours sleepLogged in the app10pts
Hydration goalOne tap when they hit it5pts
Daily supplementsOne-tap stack check-in5pts
Weekly streak bonusConsistency multiplier, up to ×1.5×multiplier

Point weights are tuned per company on the discovery call, an office team and a warehouse team don't score the same. The principle never changes: verifiable effort is worth more than a typed-in number.

Supplements, logged with one tap.

If it's any harder than a single tap, people won't do it, so we made it a single tap. Each morning the app shows that person's own stack. They tap what they took. Done. That tiny daily action is the hook that keeps the whole app open.

  • Their stack is pre-loaded, so there's nothing to type
  • A streak counter makes missing a day feel like breaking a run
  • You get back a delivery report for the company — never an individual’s data, and never a participation rate
  • It feeds the Move Score, so even a "rest day" still earns something
Today's stack
Tap what you've taken. Tuesday, 8:04am
2 of 4 logged, tap the rest
18-day streak, don't break it

How we keep the board honest.

A leaderboard is only worth having if the numbers are real. We make the honest path the easy path, no one ever feels policed, and the board stays something staff actually trust.

01

Verified by default

The biggest points come from data the app captures itself, a coached session ticked off in-app, your phone's step count, cardio you photo-log. You can't fake your phone's step count or a coach-signed workout, so the top of the board is earned, not typed.

02

Show your win, rewarded, never demanded

People love proof. A quick gym selfie, a shot of the machine they're on, the scales, earns bonus points and an optional "shared" badge. It's framed as bragging rights, not surveillance, so we get the photo evidence without ever making it a requirement.

03

Quietly checked

Behind the scenes, impossible patterns, a two-hour run with zero steps, copy-paste entries, odd timing, get flagged to me, the coach. Never to colleagues, never on the board. Nobody feels watched; the numbers stay clean.

The loop that pays for itself.

Reward the behaviour and the behaviour repeats. Tie real perks to the Move Score and you build a culture where being healthy is the win, for them and for you.

They engage

Daily nudges and a live board make showing up the easy, fun choice, not a chore.

Their score climbs

Every healthy action earns points. Verified effort is worth the most, so honesty wins.

Habits stick

Rewarded behaviour repeats. Fitter, more energised, more focused people week after week.

The business wins

The goal: fewer sick days, lower absence cost, higher productivity. Healthier team, healthier bottom line.

Tie whatever rewards you like to the board, your call, your budget:

Person-of-the-Month prize An extra day off Team lunch for the top department Vouchers & perks

A rhythm that never goes quiet.

Step challenges fizzle out after a fortnight. A league doesn't, because there's always something to win next.

Every Monday

The table drops. Fresh week, fresh race, last week's winner has a target on their back.

Every month

A champion is crowned and a real medal lands on their desk. Watch what that does to an office.

Every quarter

One name takes the season. Optional extra: a Champions Day at my Leeds studio to hand it over properly.

All season long

17 badges to earn, streaks to protect, and an office TV mode so the whole floor knows who's top.

Weekly Winner badge Early Bird badge Streak Shield badge Comeback Kid badge Double Day badge Monthly Champion badge Season Champion badge

The same badges my own clients chase. See how the League works →

The Pete Gawtry Fitness app, your team's daily training and habits

Your team gets its own private community.

Inside the app, your company gets a private group of its own, colleagues training together, cheering each other on, and chasing the monthly leaderboard. It turns "I should get fit" into something the whole office is doing together.

  • A community per company, private, branded, just your people.
  • Group challenges & leaderboard, a bit of healthy rivalry that keeps everyone showing up.
  • Announcements & team messages from me, straight to everyone at once.

Nobody has to guess what the exercise is

Your team gets the same library your staff would get one-to-one, and every movement in it is animated — which is most of the reason a beginner actually starts. Here is a corner of it, rotating.

See the whole training library →

All 98 movements on this board
  • Air Swing Running
  • Alternate Leg Raise
  • Alternate Leg Raise with Head Up
  • Alternate Lying Floor Leg Raise
  • Alternating Seated Dumbbell Front Raises
  • Assisted Bulgarian Split Squat
  • Assisted Chin-Up on a Bench
  • Assisted Close Grip Underhand Chin Up
  • Assisted Parallel Close Grip Pull Up
  • Assisted Pull Up
  • Assisted Pull Up Close Grip
  • Assisted Pull Up Normal Grip
  • Assisted Pull Up Wide Grip
  • Assisted Weighted Push Up
  • Back Supported Hanging Knee Raises
  • Band Pullthrough
  • Bent Knee Hip Raises
  • Bodyweight Feet Elevated Figure Four Glute Bridge
  • Bodyweight Feet Elevated Staggered Glute Bridge
  • Bodyweight Standing Military Press Wall Supported
  • Bodyweight Wall Squat
  • Cable Low Seated Row
  • Cable Reverse Grip Straight Back Seated High Row
  • Cable Seated on Floor Row
  • Captains Chair Leg Raise
  • Captains Chair Straight Leg Raise
  • Celebratory Hip Thrust
  • Chair Feet Elevated Glute Bridge
  • Chair Frog Feet Elevated Glute Bridge Bodyweight
  • Chest Dip Machine
  • Chest Supported Barbell Front Raises
  • Chest Supported Dumbbell Front Raises
  • Criss Cross Leg Raises
  • Decline Kneeling Push Up
  • Decline Kneeling Push Up on Box
  • Decline Push Up Against Wall
  • Dumbbell Bench Seated Press
  • Dumbbell Bulgarian Box Split Squat
  • Dumbbell Chest Supported Y Raise
  • Dumbbell Goblet Good Morning
  • Dumbbell Half Kneeling Military Press
  • Dumbbell Kneeling Arnold Press
  • Dumbbell Seated Alternate Press
  • Dumbbell Seated on Exercise Ball Shoulder Press
  • Dumbbell Seated Reverse Close Grip Press
  • Dumbbell Straight Leg Deadlift
  • Exercise Ball Wall Squat
  • Flat Bench Lying Leg Raises
  • Flat Knee Raise
  • Forty-seven things on offer. Three-quarters of this room using none of them.
  • Glute Bridge with Abduction Bodyweight
  • Good Mornings Dumbbells
  • Good Mornings Kettlebell
  • Hack Squat Machine
  • Hack Squat Shoulder Width Stance
  • Hanging Knee Raises
  • Hanging Leg Raises
  • Incline Press Ups
  • Inverted Rows on Smith Machine
  • Kettlebell Staggered Deadlift
  • Kneeling Press Ups
  • Lateral Raise to Shoulder Press Resistance Band Cable
  • Leg Press
  • Leg Press Machine Normal Stance
  • Leg Raises (Straight Legs)
  • Lying Leg Raises
  • Machine Bench Press
  • Machine Chest Press Decline
  • Narrow Stance Leg Press
  • Plate Deadlift
  • Plate Good Morning
  • Plate Good Morning Anterior
  • Plate Staggered Deadlift
  • Plate Staggered Pinch Grip Deadlift
  • Press Ups
  • Press Ups From The Knees
  • Resistance Band Hip Thrust
  • Resistance Band Hip Thrusts on Knees
  • Seated Dumbbell Front Raises
  • Seated Dumbbell Neutral Grip Front Raises
  • Seated Floor Crunches
  • Seated Row (Cable Row)
  • Single Kettlebell Deadlifts
  • Single Leg 45 Degree Leg Press
  • Single-Arm Seated Row Machine (Overhand Grip)
  • Smith Machine Bench Press
  • Smith Machine Bulgarian Split Squat
  • Smith Machine Decline Bench Press
  • Smith Machine Incline Bench Press
  • Smith Machine Inverted Row
  • Smith Machine Narrow Stance Heels Elevated Squats
  • Smith Machine Squats
  • Strength work built around what actually changes in midlife — bone density, muscle, joints.
  • The expensive part of poor health rarely calls in sick. It turns up, sits down, and gets about half as much done.
  • The thing I'm actually selling: people who want to turn up.
  • Wall Sit
  • Wall Squat Bodyweight
  • Wall Squat with Pause Bodyweight

The part most wellbeing budgets miss.

Women between 45 and 55 are often the most experienced people in a business. They are also the group most likely to be working through menopause symptoms — broken sleep, joint pain, brain fog, energy on the floor — and the least likely to mention it to anyone.

Most corporate wellbeing packages have nothing for them. A gym network and a meditation app don't touch this. Menopause and midlife women's coaching is one of the main reasons women find me in the first place, and your team gets that same coaching as part of the package.

A woman flexing both arms, seen from behind
Strength work built around what actually changes in midlife — bone density, muscle, joints.

Why this one matters to the business, not just to them

In February 2024 the Equality and Human Rights Commission published guidance on what employers owe staff going through menopause.

Menopause is not a protected characteristic in its own right. But how symptoms are handled can amount to sex, age or disability discrimination, and where symptoms are severe and long-lasting enough to meet the disability threshold, there is a legal duty to make reasonable adjustments. Tribunal claims referencing menopause have been rising for years.

I'm not a lawyer, and this is not a compliance product. What I'd say is this: a gym discount is not a positive step. A named coach running a documented programme aimed squarely at this group is a much better answer to "what have you actually put in place?"

Nobody has to declare anything. Nobody goes on a list. It isn't a medical service — anyone with symptoms should talk to their GP or a menopause specialist about treatment. My side is the training, the nutrition, the sleep and the strength.

Who is actually running this.

Me. Not an account manager, not a marketplace of freelancers, and not a rota. Every programme on this page is written by hand by one coach and delivered by the same one.

I’m Pete Gawtry. 12 awards, 4× UK’s Best PT, coaching out of my own studio at Suite 1, Arena Business Park, Tarn Lane, Leeds, LS17 9BF, and online across the UK. The trophies are all listed with the year and the awarding body if you want to check them: the trophy cabinet. You can also walk round the studio before you talk to me.

That is the trade-off, stated honestly: one coach is the reason the programme reaches people that a platform never does, and it is also the reason there is a limit on how many companies I take at once. If the timing matters to you, ask on the call.

The pricing, in plain English.

One flagship package: £1,500 a month for a team of up to 30, plus a one-off £2,000 setup (teams over 30 add £80 per extra head to the setup, once). Beyond that, no hidden extras and no per-feature nonsense.

Growing team

31-99 employees.

+£50/mo per extra employee

On top of the Team of 30 package · e.g. 50 staff = £2,500/mo

  • Everything in Team of 30, plus:
  • Department-vs-department divisions
  • Quarterly all-hands wellness webinar
  • Bespoke onboarding for new joiners
  • Quarterly in-person visit (Leeds 30-mile radius)
Enquire
Enterprise

100+ employees.

£40/mo per employee

Whole-company rate · e.g. 100 staff = £4,000/mo · custom quote

  • Everything in Growing team, plus:
  • Custom-branded HR dashboard
  • Dedicated WhatsApp / Teams support
  • DPA + security questionnaire support
  • Quarterly board-ready wellness report
  • Multi-site rollout playbook
Talk to Pete

I'm not going to promise you fewer sick days.

The evidence doesn't support it, and you should know that before you buy anything

The largest randomised trial of workplace wellness ever run followed 4,834 employees over two years. The measured effect on sick leave was +0.186 days — statistically insignificant. Nothing.

It found something else worth knowing, too. The people who volunteer for wellness programmes had already been taking more sick days than their colleagues before the programme started. That single fact is what inflates almost every "we cut absence by 30%" chart you will be shown this year.

So when a provider tells you their platform will cut your absence, ask them for the study. Most cannot produce one. Here is mine, and it says the opposite of what I'd like it to.

What I will promise is narrower and, I’d argue, more useful: you’ll get your own monthly delivery report — sessions delivered, sessions cancelled and seats under contract, names off — so you can see exactly what you paid for actually happened, not a national average or a vendor’s case study.

That won’t tell you whether health outcomes are changing — no monthly report can — but a stalled rollout shows up in month two instead of at renewal.

A woman smiling mid-lift with a barbell in a gym
The thing I'm actually selling: people who want to turn up.

And it's kind to the books.

Looking after your team’s health is good for your people, and it’s usually tax-efficient too. (Treatment depends on how it's set up, so always confirm the detail with your accountant.)

01

A deductible business expense

Staff wellbeing spend is normally an allowable cost for Corporation Tax, so a chunk of every pound comes back through a lower tax bill. Pete Gawtry Fitness is not currently VAT-registered, so no VAT is charged on these invoices.

02

A tax-free health check

HMRC lets you give every employee one health-screening and check-up a year, completely tax-free. Our fitness & wellbeing MOT slots right into that allowance.

03

On the right side of policy

The Government's "Get Britain Working" and "Keep Britain Working" agenda puts employer-led prevention front and centre. A structured programme gets you ahead of it.

A note on honesty: employer-paid gym memberships and fitness apps are normally a taxable benefit-in-kind, there's no magic "wipe out your tax bill" scheme, and we won't pretend otherwise. The genuinely tax-free items are the annual health check, welfare counselling and return-to-work treatment; everything else simply benefits from being a deductible cost. We'll show you exactly what applies, your accountant signs it off.

Live in 2 weeks. No headache.

1

15-min discovery call

Tell me about your team, current wellness setup, what you want to move the needle on. I confirm pricing and timeline.

2

Paperwork & setup (week 1)

Signed agreement, DPA in place, your brand on the app's launch screen, employee comms drafted.

3

Launch webinar (week 2)

30-min live session with your team. Staff get their magic-link invites at the end. PAR-Q + onboarding questionnaire takes them 6 mins.

4

Ongoing coaching + monthly HR report

Programmes delivered weekly, check-ins ongoing, leaderboards live. You get one report a month: sessions delivered, sessions cancelled and seats under contract.

HR-questions answered.

How is this different from Wellhub / ClassPass Corporate?

Wellhub and ClassPass give your staff access to gym networks, they don't coach them. Most employees use the perk for a week and drop off. This is the opposite: real coaching, real check-ins, with one named coach (me). It complements a Wellhub-style benefit rather than replacing it.

What data do you store about employees? What does HR see?

I'm the data controller for individual fitness data (height, weight, training history, photos if opted-in). Your company is controller for the employee list you share with me. HR sees a delivery report for the company — sessions delivered, sessions cancelled and seats under contract for a completed month. Deliberately no participation rate, no attendance percentage and no weight figures: on a staff list you can read by name, those numbers can be worked back to individuals, so they are not produced at all. Individual data never goes back to HR. Full DPA available on request.

What about employees who already use a gym, run, do yoga?

Brilliant, they keep doing it. The 3+1+1 programme is designed to slot around existing activity rather than replace it. We discuss this in the onboarding questionnaire and the plan flexes.

What's the minimum contract length?

There is an initial three-month commitment, then it rolls month to month. The setup fee is a single one-off, and the three months give us time to run a full monthly cycle or two and prove the case. After that, 30 days’ notice either way.

Can we white-label the app with our company branding?

The app is "Pete Gawtry Fitness", that's the named coach. Your company branding goes on: the launch screen welcome, the launch comms, the leaderboard, and the team Slack/Teams channel. The coach branding stays mine because that's what people trust, a person, not a logo.

What insurance do you carry?

£5m Public Liability + £2m Professional Indemnity through a Level 4 PT-specific underwriter. Cert available on request. PAR-Q completed by every employee before any programme is issued.

What payment terms?

A one-off £2,000 setup fee on signing for a team of up to 30, plus £80 for each extra employee above 30 (so 50 people is £3,600), invoiced BACS or card alongside your first month. From then on it is simply the monthly package: £1,500/month for a team of up to 30, then £50/month per extra employee (100+ staff move to a £40/head whole-company rate). Invoiced monthly, quarterly in advance if your finance team prefers. Stripe Quotes for clean PO matching.

What about employees in remote locations?

Online PT is location-agnostic, the programme works the same in London, Edinburgh, or remote-from-home. The quarterly in-person visit (Growing team) is for Leeds 30-mile-radius teams; remote teams get a 1:1 video call with me instead.

Tell me about your team.

Two minutes now saves a long call later. I'll come back with a tailored number and a launch date, usually same working day. No hard sell, no auto-emails.

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Prefer to talk? Email pete@pg-fitness.co.uk or call 07415 248645.